Black and white, AI generated image of a sketch depicting Samartha writing on a sticky note on a wall.

Solving the right problems through human insight and strategic design

Solving the right problems through human insight and strategic design

🎓M.S. Information (UX) @ University of Michigan | 4+ Years in Design

🎓M.S. Information (UX) @ University of Michigan | 4+ Years in Design

I'm a UX Researcher & Product Designer with foundation in Psychology, Business, and Human-Computer Interaction. Driven by a mission to bridge the gap between complex information and intuitive technology, I collaborate across B2B, B2G, B2C, nonprofits, startups, and under-resourced communities models in Consumer Electronics, EdTech, Public Safety, Health Tech, Beauty, and Civic Tech industries. I craft strategic solutions across mobile apps, responsive websites, and data-dense dashboards, leading end-to-end design or conducting deep-dive discovery to provide actionable research recommendations. My work focuses on driving stakeholder buy-in for disruptive products, optimizing multi-audience conversion pathways, and enhancing brand legitimacy to attract strategic investment.

Selected works

Selected works

Selected works

What I bring

What I bring

What I bring

Whether I'm the researcher, the designer, or both, this is what I bring to the table. Not limited to what's listed here.

Whether I'm the researcher, the designer, or both, this is what I bring to the table. Not limited to what's listed here.

Research

Uncovering user insights through qualitative and quantitative methods to inform design decisions.

UX Research

Data Analysis

Usability Testing

User Interviews

Survey Design

Needs Assessment

Focus Group

Journey Mapping

Ethnographic Study

Affinity Mapping

Contextual Inquiry

Heuristic Evaluation

Secondary Research

Strategy

Connecting business goals with user needs.


Sorytelling

Design Thinking

Cross-Functional Collaboration

Systems Thinking

Design Strategy

Prioritization

Competitive Analysis

Business Model Innovation

Risk Assessment

Stakeholder Engagement

Value Proposition Mapping

Design

Crafting intuitive, accessible, creative interfaces that solve real problems across platforms.

UX Design

Prototyping

UI Design

Information Architecture

Mobile Design

Website Design

Design Systems

Service Design

Accessibility Audits

WCAG

Design Theory

Wireframing

Dashboard Design

AI Prototyping

End to End Design

Working on something innovative? I'd love to hear about it.

Working on something innovative?

I'd love to hear about it.

© 2026 — Designed with empathy, tea, and mango on my mind.

© 2026 — Designed with empathy, tea, and mango on my mind.